Over the last two years, we have witnessed a dramatic evolution in the way brands and consumers interact with one another. With new technology and platforms emerging from obscurity to obtain ubiquity in that short time frame, the level of engagement has changed markedly, as have the tactics that must now be used in order to engage consumers. 2014 will continue to bring new developments, some of which are easy to foresee. Devices Mobile is undoubtedly the major game changer of our time, and it will continue to dominate the marketing world for years to come. The newest wave of…